Hello, my name is Scott Ichikawa. I am a UX Design Director (formerly at Artefact) & Lecturer at the University of Washington. I have over eighteen years of professional experience within the product design / strategy and interactive design fields making unique and thoughtful products & services for a diverse range of clients.
I led a team of UX, visual/motion, industrial design, and coordinated a collaborative approach with the internal design, engineering, and medical team at a medical robotics company to create a new robotic lung biopsy medical procedure and UI that dramatically improves early detection of lung cancer.
Throughout my career, I have had the opportunity to work on a variety of emerging tech products to help define, design, and develop potential future visions for why and how people interact, and experience augmented reality. I helped design some of the core Magic Leap applications as well as build their interaction guidelines. I have also worked on numerous projected AR projects focused on fostering social connections.
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During my time at UW, I focused a year on understanding how students connected with the world through their news consumption. I defined key opportunity areas as well as a broad range of design interventions that I created and tested with students at the University of Washington.
WebMD health services were looking to unify their core product offerings within one core experience. I led a team of UX designers and worked with a design researcher to create both a web application and website leveraging behavioral economics to guide our design decisions to help people build healthier lifestyles. We conducted workshops with six teams as well as validated our designs through iterative testing with a target audience user panel.
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When Google’s Kirkland campus was set to expand dramatically, they needed a new wayfinding scheme for Googlers and visitors. They wanted a design approach that was innovative in a way that reflected the company’s values and attitude.
Design and HCI have been focusing more and more on user needs as the central focus of our work. I find myself wondering, what happens when the wants or desires of individual people do not align with the needs of our diverse communities?
I believe that the future of design requires us to think beyond the individual. We need to thoughtfully and inclusively make sure that our products consider the diverse and intermingled cultures, values, and desires of today’s societies. We need to consider the long-term and social impact of our products and services with the intentional purpose of moving towards a more preferable future.
Read more of my thoughts and musings.